Marketing Your Practice: Medical CRM Software Simplifies the Process

Marketing Your Practice: Medical CRM Software Simplifies the Process

When you’re a busy physician or medical office assistant, you’re caught up in the day to day of your patients’ needs. It can be hard to think beyond the moment and consider how you’re marketing your practice. However, if you want your practice to grow and change, marketing is essential. Customer relationship management (CRM) software can help you market your practice without spending a lot of time on advertising. Generate and Manage Your Email Database You have a list of...

Expert Interview with Chris Slocumb About Marketing Healthcare Technology

Chris Slocumb of Clarity Quest understands the healthcare and tech industries well. She knows that to thrive in the business, one must understand what those working in the field encounter on a daily basis. That is why Clarity Quest offers professional services as a marketing agency to help those in the industry maximize their potential. In this interview, Slocumb shares the specifics of what Clarity Quest does for its clients. As a professional services marketing agency, how do you cater...

Expert Interview with Carol Vincent on Branding Your Medical Practice

In her experience, Carol Vincent says that most health-related companies and organizations have a burning desire to help people, but that the desire often conflicts with the need to earn a living, raise money or make a profit. “We see organizations doing tremendous work for kidney patients, cancer survivors, or disadvantaged youth, for example, who are being hampered in their missions by lack of budget and lack of time,” she says. “These people are forced to spend time fundraising or...

What Docs Need to Know About Online Patient Reviews

Patients are turning to online reviews more than ever to select a physician. This is due, at least in part, to the empowerment of information and an awakening desire of the American public to take responsiblilty for their own health. And that’s a positive (caveat-emptor being the negative). Increased competition for the patient means more treatment choices, and as patients turn to the internet to research their choices, they are hoping to find a medical expert they can turn to for care. But...

Unbelievably Easy Ways To Attract Patients To Your Medical Practice

As a physician, you want to treat and care for patients who need your services and skills. Attracting patients to your medical practice does not necessarily mean that you need to devote an entire team or a large amount of funds to advertising. There are simple ways to reach out to potential patients. Create a Brand Name Branding is essential for any business, even if you are medical practitioner. It tells your patients and your potential patients about the services...

Are You Marketing Your Medical Practice The Right Way?

Many physicians are reluctant to engage in marketing. They maintain their goal is to take care of patients and not concern themselves with the business side of a medical practice. It is unfortunate that they neglect to note that “profit” is not a four-letter word. A medical practice that is profitable is not just for the benefit of the individual doctor or doctors that are part of the practice. The practice must be profitable in order for the practice to:...